How to Create a Quiz Landing Page to Engage Users? (5 minutes read)

Want to improve your online presence with a powerful quiz landing page?

A quiz landing page can be made for SEO purposes to capture organic leads and generate more traffic. These landing pages can also be linked to paid ad campaigns where a user clicks on the ad and lands on a particular landing page. 

Quiz and Survey Master – WordPress quiz plugin lets you create a quiz landing page easily through its landing page add-on.

In this article, we will learn more about a quiz landing page and how you can create using the QSM plugin in WordPress.

What Is a Quiz Landing Page?

A quiz landing page is a dedicated, standalone page designed specifically for quizzes. When you click on a link to a quiz, you are directed to a quiz page, which doesn’t have all distracting elements such as menus and other content, allowing you to focus solely on the quiz.

What is the Purpose of a Quiz Landing Page?

A landing page, as you may know, is a web page that is focused on a single goal. To persuade visitors to take a specific action.

For example, a landing page for a service you provide will typically focus exclusively on that single service, featuring only its information and the action buttons you want visitors to engage with.

Similarly, a quiz landing page will solely present the quiz for visitors to take, without any other elements to distract them from the intended goal.

The primary objective of such a landing page is to motivate and encourage visitors to take action. Many factors contribute to an excellent quiz landing page like the graphics you use, headlines, etc. [if you’re curious about it, go further and read till the end to know the tips to create a good landing page]

Advantages of Using a Quiz Landing Page

There have to be certain reasons why using a quiz landing page can benefit you. Here are some advantages of it;

1. It Supports Your Business Goal

A landing page effectively helps you reach a new audience, promote your products, and increase sales. It encourages visitors to take specific actions such as providing contact information, subscribing to your newsletter, making a purchase, or requesting a consultation.

2. Increases Conversions

A well-designed quiz landing page is highly effective at guiding visitors towards specific actions. By presenting a clear and compelling call to action and making the process easier for users, it significantly increases the likelihood of engagement. Consequently, you’ll experience a noticeable increase in user actions and overall conversions.

3. Generates Data Insights

When you link your landing page to a campaign or content allow you to see which sources bring in the most leads. You can track user behavior through the landing page to gather valuable insights.

Additionally, incorporating a quiz on the landing page helps you collect detailed information about your visitors, such as their preferences and interests.

4. Cost-Effective Marketing Campaigns

A successful campaign depends on click-through rates, which are influenced by the quality of your landing page. A well-designed landing page can generate more leads than directing people to your home page.

By bringing visitors to a focused web page, they can quickly find the information they are interested in, leading to higher engagement and conversions.

5. Grow Subscribers List

Landing pages are powerful tools for lead generation. By adding a contact form, you can easily capture more leads and engage users with your content. Adding an opt-in form allows visitors to subscribe to emails and special offers.

Once they opt-in, you can keep them informed and engaged through newsletters, promotional emails, and exclusive deals, steadily growing your subscriber list.

6. Increases Credibility

A focused landing page allows you to optimize content for a specific task or objective. When users find the information clear and helpful, they see that you understand their needs and have put effort into creating a valuable resource. This builds trust and increases your credibility.

How QSM Can Help You in Making an Engaging Landing Page?

Quiz and Survey Master is a WordPress quiz plugin that helps you create amazing quizzes for your website. It is a highly customizable plugin with various useful features to optimize your quiz.

It comes with an addon called Landing Page that allows users to turn their basic quizzes into a quiz landing page. By this, your quizzes and surveys can have their standalone page. This will bring all the focus on your quiz and survey and will hide all the extra menus and themes.

To use the add-on in QSM, you must purchase the product from the website and upload it to WordPress.

If you want to know how to install add-ons, you can check our documentation – How to install add-ons?

How to Create a Quiz Landing Page with QSM?

Let’s see the steps to create a quiz landing page using the QSM plugin.

Step 1: Create a Quiz

The first step after installing the QSM plugin and the landing page add-on is to create a quiz. It is quite easy and simple to create a quiz in QSM – when you add a new quiz, you can easily set up some initial settings.

Then, after the initial configurations, the first step is to add questions and QSM provides various types of questions.

You can add as many questions as you want for the quiz, then add points if required.

Next, you can move to add a contact form for opt-ins, and then you can include custom messages for various purposes, like – displaying a welcome message, a message for limited attempts, and so on.

If you want to add a progress bar, limit user entries, or user attempts, then you can simply go over to the Options tab and you’ll get various settings to configure for your quiz.

And then you can simply customize email templates that can be sent automatically based on the conditions you set for each template. Similarly, you can customize the result pages for your users based on the conditions you provide.

You can simply customize the pages using text, template variables, and media.

Step 2: Enable the Quiz Landing Page

After the quiz is created, you will have to configure the Landing Page add-on settings. This add-on helps your quizzes to get a face value by providing them a landing page.

You’ve to simply go over Add-ons > Landing Page and enable yes to allow a landing page for the quiz. And save the settings. Once saved, the direct URL to your quiz will become a landing page. 

Step 3: Publish the Quiz

After enabling and configuring your quiz, you can simply publish or embed your quiz in a post/page. Once you enable the landing page, you can preview and check for its workability.

Even if the quiz is embedded in a post, it will open up in a new clean screen with just the quiz.

Without the landing page enabled, your quiz will be seen as shown below:

But when you enable the landing page, only the quiz will be shown. All the other elements of the website will be hidden and all focus will be completely on the quiz.

Tips to Create a Good Quiz Landing Page

1. Clear goal: Define your goal and pinpoint what you want your quiz landing page to achieve. 
2. Visual hierarchy: Be clear about the things you want to highlight and make them stand out
3. Amazing copy: Create a copy that tells a story. A good copy of the quiz landing page helps you engage your audience effectively. 
4. Relevant graphics: Set a good vibe for your visitors with impactful visuals. 
5. Highlight the value: Add a CTA that is smart and convince people to take action and they will be getting what they want. 
6. Align your objectives: Ensure the calls to action on your landing page match your marketing campaigns. If your ads and pages promise a specific goal or deal, your landing page should clearly deliver on that promise. This consistency improves user experience and increases the likelihood of conversions.
7. Keep it simple: The purpose of your landing page is to encourage user action, which necessitates simplicity. To increase conversions, use the fewest number of form fields possible and clearly explain each stage of the process to visitors.
8. Test it out: Until you test something, you won’t know if it works. And test it once again. By putting your CTAs and landing page copy live and monitoring the results, you can test them. Keep track of the leads generated, then work on your landing page and try again to determine what exactly works.
9. Design with impact: Pictures are worth a thousand words. Use vibrant backgrounds and pertinent graphics to make your argument without taking up too much space on the page.
10. Get social: User reviews are a terrific method to promote organic interest on your landing page; just make sure they are updated frequently.

FAQs

Conclusion

We hope this blog has given you a clearer understanding of quiz landing pages. Quizzes are excellent tools for marketing your products or services and generating leads. Be sure to give your quiz a catchy name and include unique content. Create a compelling call-to-action (CTA) to guide your visitors on what to do next.

Quiz and Survey Master is a leading WordPress quiz plugin that makes your process of making quizzes easy and simple. It has various amazing features to optimize and personalize your quiz.

The WordPress plugin also has various add-ons to help you manage your quizzes. We recommend the QSM Pro Bundle as it is a bundle of various feature-rich add-ons.