Imagine you’re standing at a crossroads and each path leads to different directions. The tricky part? You can only choose one, and you’re not quite sure where each will take you. That’s how choosing a career feels like.
A career quiz is like a compass in this scenario – not a future prediction crystal ball, but a tool that helps you figure out which area of a field might suit you best.
It’s not about telling you what you should do, but about giving you a nudge towards the direction that aligns with your strengths, values, and interests. In a world full of choices, a career quiz can be the first step in the journey of discovering the work that feels right for you.
In this article, I’ll guide you through creating a career test for your website using a WordPress quiz plugin. This simple addition can help your audience take an important first step in exploring potential career paths that suit them.
Table of Contents
What Is a Career Quiz?
A career test helps students, graduates, or professionals determine their interests, strengths, and future occupations.
Think of it as a mirror, reflecting back to you the aspects of your personality, values, and skills that might not always be at the forefront of your mind. It’s not about pigeonholing you into a specific job but rather helping you see yourself more clearly.
By taking a career quiz, you start to recognize patterns in your interests and strengths that might point you toward a career path you hadn’t fully considered before.
Real Examples of Career Tests
The Princeton Review Career Quiz
Princeton Career Quiz is the first page you’ll see when you search for “career quiz examples.” Because it’s one of the most popular ones online and let’s say it is all because of its prestigious name. It asks around 24 questions to understand the personal interests and values of quiz-takers.
At the end of the quiz, it provides a list of further information about each career. It’s great for people who want to know about themselves consciously, the quiz asks questions in a “Would you rather be X or Y?” type. It pushes quiz-takers to think.
UCAS: What Job could you do?
This online career assessment test by UCAS is great for anyone looking to not only identify a career possibility but also the courses that can help them through it. The quiz helps you identify which course you need to take to be eligible for a role.
Truity: Career Interests and Personality Tests
If you want a career detailed personality analysis of your traits, talents, and interests that match to real-life jobs, then Truity career quizzes are a great way to do that. It is an in-depth career test that uses Big Five systems and the Holland Code to accurately measure your career aptitude and show you the career paths that align with your strengths.
How can a Career Quiz help you?
The most significant advantage of a career quiz for students or graduates looking for jobs is, of course, a better understanding of which path to pursue that can align with their personality, as well as the discovery of potential alternatives. It can assist you in creating a career roadmap.
Here are a few list of reasons why taking a career test can help you;
- Clarity and Direction – Career quizzes often ask students to reflect on their interests, values, perspectives, weaknesses, and strengths. This encourages introspection, helping individuals uncover hidden talents or preferences that can lead to more fulfilling work.
- Informed Decision-Making – A well-designed career quiz often includes information on different career suggestions, job responsibilities, courses, and salary packages. This can empower people to make informed decisions regarding their careers.
- Helps in Confidence – Once you have career clarity, you will develop more confidence automatically. If you are not sure about what you are doing, how can you be confident? Once you know what you’re doing, you will never hesitate in any situation and that will help you boost your confidence.
- Adaptability – By taking a career quiz, individuals learn to appreciate the versatility of their abilities, which can be applied in different roles or industries. This awareness helps them stay flexible and open to exploring diverse career options, enabling them to navigate changes and opportunities that arise throughout their professional life.
But what’s in it for you? Why should you make a career quiz?
Quizzes are a great way to boost leads. If you’re a business owner, you know how difficult it can sometimes be to attract the right audience that can turn into customers. An interactive quiz is a great marketing strategy that many companies are adapting to — it is a lead magnet.
People invest their time where they are highly compensated with some knowledge, entertainment, or an incentive or reward. In the case of quizzes, your audience can get almost all of them.
If you’re interested in know-how quizzes can generate leads, then you can read this article on – How to Use a WordPress Quiz Plugin to Boost Your Leads
Besides, quizzes are a great way to collect email lists, expand your subscribers, and further apply your different strategies to gain their interest.
How to Make a Career Quiz with QSM
Making a career quiz is a smart way to engage your audience and provide valuable insights into potential career paths. With the QSM plugin, it becomes quite simple to create and add a quiz to your website.
Quiz and Survey Master is a WordPress quiz plugin that allows you to quickly create a quiz without worrying about the technical details. This way, you can focus your energy and time on planning the quiz content, adding it to QSM, and publishing it on your website.
I’ll show you how to create your own career quiz in six steps.
You can also check out our article How To Easily Create A WordPress Quiz to learn how to create your first quiz and explore the features of the plugin.
Before creating the quiz in QSM, you must install and activate the plugin in your WordPress. You can check out this documentation to – install and activate the QSM
1. Define a quiz objective
To begin, it’s essential to define a clear objective for your career quiz. It doesn’t have to be the usual “What career is right for you?” Instead, think about what your audience truly wants to know. Tailor the quiz to their specific needs and interests.
Start by identifying what your audience is seeking. For example, if you specialize in mindset and life coaching, you might create a quiz like, “What mindset is holding you back from finding your career path?”
If your goal is to help students choose a major, then frame the quiz around that objective. Keep in mind that quizzes should be engaging, so infuse your personality into the quiz topic and questions to make the experience enjoyable and memorable for your users.
2. Create questions for your quiz
The next key step is creating the questions for your quiz. To create impactful questions, try stepping into your audience’s shoes.
Aim to make them relatable, easy to grasp, and varied in style. Whenever possible, add an emotional touch – especially in case of quiz results.
You must dig deep into understanding your audience’s strengths, desires, and fears, and connect with them through your unique voice.
You can consider shifting the focus from direct career or workplace-related questions to something that might reveal more honest answers from quiz takers. For example, asking “Which word accurately describes you”? – can give insights into the type of work environment that suits their personality.
You can also enhance the experience by using conditional logic to personalize the quiz journey and outcomes. When drafting your questions, steer clear of complex vocabulary, keep the language simple, and opt for a straightforward approach.
Once your questions are ready, add them to your quiz in QSM. The plugin offers various question types, and you can even incorporate images to make the quiz more engaging and visually appealing.
3. Add a contact form
If you’re looking to build a subscriber list or generate leads through your quiz, consider adding a contact form. This allows you to collect users’ emails, which they’re more likely to provide if you offer something valuable in return.
With the collected emails, you can send personalized career advice, resources, or detailed insights into their personality and career paths.
To add a contact form in QSM, navigate to the “Contact” tab and enable the fields you want to include. You can also customize the form with additional fields to gather more information.
Ensure the contact form appears after the quiz by selecting the “show contact form after the quiz” option. Additionally, QSM’s Email Template feature lets you create custom emails to send to users based on their quiz results, which can be configured in the Email tab.
4. Make your results
Crafting results that truly resonate with your audience is just as important as formulating the right questions. After all, people take these quizzes to get meaningful feedback about their career options.
When designing the results for your career quiz, you have a few approaches to consider. One option is to categorize results based on specific occupations, such as Teacher, Officer, Writer, or Biochemist.
You can then provide detailed explanations of why these roles align with the quiz taker’s responses, highlighting personality traits that support each career choice.
Alternatively, you could use archetypes to summarize the results. For instance, archetypes like “The Explorer” or “The Strategist” can offer a broader view of the quiz taker’s strengths, interests, and suitable career paths. This method groups people into general personality types that can guide them toward fitting careers.
In QSM, you can set up these results by navigating to the Result Page tab. Create conditions for different outcomes and use template variables to personalize messages. Enhance the results with engaging media to make the feedback both informative and enjoyable.
5. Add your career quiz to the website
Once your quiz is ready, it’s time to publish and embed it on your website. In QSM, simply click the “Publish” button. Next, navigate to the “QSM Quizzes and Surveys” tab and copy the shortcode for your quiz.
To embed the quiz, go to the desired Post or Page, create a new page, add a title, and paste the shortcode. Alternatively, you can use the QSM block editor—just select the career quiz option, and it will automatically be added to your page. Then, hit “Publish” to make it live.
6. Promote your career quiz
Now that your career quiz is live, it’s time to spread the word! Think of your quiz as a hidden gem waiting to be discovered.
Promote your career quiz on social media—after all, quizzes and social media are like best buddies. Social platforms have the power to make content go viral, and your quiz is no exception.
With QSM, you can easily share your quiz on Facebook and Twitter, or post the link across other social networks.
Additionally, consider making your quiz the star of its own landing page. Using QSM’s Landing Page add-on, you can create a focused experience that draws your audience directly to what matters most—your career quiz.
Further, include it in your email newsletters, and even consider teaming up with influencers or partners who can help shine a light on it. The more people who find it, the more insights you’ll gain—and the more you’ll help others discover their ideal career path.
Conclusion
We hope this blog has shed light on the importance of creating a career quiz and why it’s a valuable tool to consider. By helping people through their career choices, you’re not only supporting their journey but also boosting your brand’s visibility and creating customer loyalty.
Just remember, that the effectiveness of your quiz hinges on the quality and credibility of the research that informs it.
If you are curious to try the QSM plugin and create your first career quiz, then you can go ahead, download the plugin, and create the quiz.